Blue Cross Blue Shield
Telling Multimedia Health Stories for All Minnesotans
Role: Brand Journalist, Copywriter
I’ve worked with Blue Cross and Blue Shield of Minnesota to create content and campaigns that show a full picture of health and wellness, from diet and exercise to preventive visits and equitable access to health.
Blue Cross positions itself as more than just an insurer, and creating content that offers readers approachable health information is a major communications goal for the company. I pitched in as a writer on its blog and contributed short brand journalism pieces in 2016 and 2017.
Hearts and Hands gives the gift of warmth to veterans
Veterans and service members returning from active duty face huge challenges, from finding housing and jobs to navigating financial planning, and, in some cases— for homeless veterans— it’s even a struggle to stay warm for the winter.
Five winter safety tips every Minnesotan needs to know
By following a few simple steps, you can still make the most of the winter season while warding off some common winter ailments. Blue Cross Medical Director Dr. Andrea Hillerud shares her top tips for winter safety.
The simple science behind preventive visits
The science behind preventive medicine is clear: visiting the doctor regularly helps patients stay healthy.
Role: Content Producer
After concluding my blog work, I produced a series of documentary videos for the Trailblazer Tour campaign, which recognizes Blue Cross partners who are advancing health across the state, from a micro-lender that helps new immigrants start small businesses to a crew of innovative community paramedics.
Production: Don't Blink.
Role: Content Producer
In 2018, I concepted and produced a seven-part series about aging and caregiving in Minnesota through personal stories of Blue Cross employees and members. Our series, hosted by veteran Minnesota journalist Diana Pierce, explored the hard times, growing moments and fond memories that came from our interviewees’ time as caregivers.
Production: Capture Film Co.