sWheat Scoop

INTRODUCING A NATURAL SOLUTION TO NASTY LITTER

Role: Content Producer

sWheat Scoop is a natural, wheat-based cat litter that avoids the harmful dyes, perfumes and chemicals found in traditional litter. To introduce sWheat Scoop's premium+ product line, my concept asked attendees at St. Paul's Internet Cat Video Festival to "Reconsider Your Litter" on-camera at our activation booth. This shoot became known as "the day a guy ate from a catbox." Fun note: It turns out that making people smell simulated cat pee is an effective sales technique.

Production: Capture Film Co.